E-commerce image size guide
Amazon Product Image Size: 2000 × 2000 px
A 2000 × 2000 px square canvas is ImagePrepLab's practical working size for product-image preparation. It leaves room for clean edges, readable details, and later resizing while keeping the composition easy to inspect. Amazon's own rules separate the MAIN image from additional images — this page keeps that separation clear.
Prepare a product image with intent
Keep the product fully visible, preserve its proportions, and check that important labels are not hidden by an overlay. Requirements can vary by category and can change, so confirm the current marketplace rules before publishing.
ImagePrepLab is useful before that final check: load the source locally, choose the product preset, reposition the image, and export a copy for review.
Amazon MAIN images vs. additional images
Amazon's product image rules (verified against Amazon Seller Central's "Product image guide" in October 2026) treat the MAIN image and every additional image differently, and the differences decide which ImagePrepLab tools fit each slot.
MAIN image. Amazon's current requirements for a MAIN image are strict: a realistic professional photo of the product filling about 85% of the frame, the entire product inside the frame, and a pure white background (RGB 255, 255, 255). MAIN images may not include text, extra logos, watermarks, or props, and lifestyle scenes are reserved for a limited set of product types. A dimension arrow, a marketing callout, or any drawn annotation does not belong on a MAIN image.
Additional (secondary) images. Extra angles, the product in use, detail close-ups, and packaging shots belong in the additional image slots. Size annotations and usage notes are only appropriate there — and only when your category's style guide and local marketplace rules allow them. Check the category style guide before adding callouts to any Amazon image.
Product image workflow
- Start with a large square.
Use 2000 × 2000 as a working canvas when you want room to inspect detail. - Align the product.
Leave consistent breathing room and avoid accidental clipping at the edges. For a MAIN image, plan for the pure white background and the 85% product fill. - Reserve dimensions for additional images.
Keep the MAIN image free of arrows, labels, and callouts; use a separate additional image where dimension annotations are allowed. - Validate the export.
Open the downloaded file and compare it with the latest listing requirements.
Why 2000 px, and why zoom matters
Marketplace product images are inspected, not just glanced at: buyers zoom into fabric texture, connectors, labels, and stitching before they trust a listing. Amazon's technical baseline is a longest side between 500 px and 10,000 px, and Amazon recommends at least 1,000 px on the longest side so the zoom function activates. A zoomed view magnifies every pixel, so the working canvas has to hold up beyond its displayed size — that is exactly what a 2000 × 2000 source is for. Shoot or source the largest original you can, then crop down to the square; enlarging a small image to fill the canvas only softens the details the zoom exists to show.
Verified against the source
Common questions
Does this page guarantee marketplace approval?
No. It provides a practical editing canvas; marketplace policies and category requirements should always be checked separately.
Can I add centimeters and inches?
Yes — but only where Amazon allows annotations. The dimension tool can display a value with its converted companion unit for additional product images where callouts are permitted. Do not place dimension arrows, text, or graphics on a MAIN image: Amazon requires MAIN images on a pure white background with no text or extra graphics.
Should every listing image be square?
The MAIN image works best as a square that fills the frame, but additional images can tell a different story — a detail crop, a scale reference next to a hand, or packaging. Keep them at the same 2000 px working size so the set stays consistent when the platform crops or zooms.