E-commerce image size guide
Etsy Image Size: 2000 × 1600 px
A 2000 × 1600 px landscape canvas is a practical starting point for an Etsy listing image that needs to show the full item and some surrounding context. The 5:4 ratio gives more horizontal room than a square without becoming an extra-wide banner.
Make the listing image easy to understand
Show the item at a useful scale and use the extra space to clarify context rather than fill every corner. For handmade goods, a second image can show texture, scale, or packaging; for a primary image, keep the first impression simple and make sure the item is not hidden by text.
Use the editor to crop a source photo, add a shape frame for a detail view, place a dimension marker for physical size, or cover a private address or label before sharing a draft.
Listing image workflow
- Choose the landscape canvas.
Start at 2000 × 1600 so the working area matches the guide. - Position the item.
Keep the full product visible and use the crop controls to remove distractions. - Add supporting information.
Use a separate text layer or dimension marker only when it improves understanding. - Review the final file.
Check edges, text, and color on both desktop and a phone-sized preview.
Plan for the thumbnail crop, not just the full view
Listing images rarely appear at their full 5:4 proportions everywhere on the platform: search results and category pages usually show a much smaller, tighter crop of the same file. That means the left and right edges of a 2000 × 1600 canvas are the first casualties. When you compose the shot, keep the item itself inside the central square of the canvas, and let the wider wings carry only background or props — then the automatic small-view crops still show the product instead of a corner of it.
A quick way to sanity-check this in SizeCraft: after arranging the image, commit a center square crop and look at what survives. If the item is still complete and readable in that square, the listing image will hold up wherever the platform decides to crop it. Undo the crop and export the full landscape when you are satisfied.
Common questions
Can I use a different Etsy canvas?
Yes. This is a practical starting preset. Use custom dimensions when your listing brief requires a different ratio.
Can I make multiple listing images?
Yes. Export one edited image at a time, or use the collage board to assemble several views into a single review image.
What should the very first image show?
The single view a shopper decides from: the complete item, plainly lit, on an uncluttered background. Save lifestyle shots, texture close-ups, scale references, and packaging for the following images, and keep them at the same 2000 px working size so the set feels consistent.